A journal for people responsible for a website
Page Bearings is an independent English-language publication about search, content and the everyday decisions involved in running a useful website. Our address is seotrafs.com; Page Bearings is the publication’s name.
We write for small publishing teams, editors and hands-on business owners who want to understand the work before choosing a tool or commissioning a change.
Clear thinking for better websites
The journal connects three questions: can people find your work, does it help them complete a real task, and what evidence tells you whether a change is worthwhile? Our six sections cover Search Foundations, Content Strategy, Technical Web, Measurement, Search Evolution and Publishing Operations.
Expect practical methods, worked hypothetical examples, source links and conditions that make a recommendation useful. We distinguish documentation from observation and inference. We do not claim client results, credentials, awards or a company history that we cannot substantiate.
How the publication works
Articles are published under the collective byline Page Bearings Editorial. This is an editorial label, not a claim about a team’s size or professional qualifications. AI tools may assist research organization, drafting and production. Published examples and technical claims should still be assessed against the cited evidence; we welcome corrections.
Read our Editorial Policy for sourcing and corrections, browse the journal, or contact the editorial inbox.