Internal Links Should Explain the Reader’s Next Step
Plan internal links around reader decisions, then check anchors, destinations and orphan pages without imposing a fixed link quota.
An independent website journalSearch · Content · Growth
Page Bearings.
Menu
Page Bearings / Journal
Search Foundations
How people discover useful pages: search intent, discovery, information architecture and internal navigation.
Search Intent Is a Page Decision, Not a Keyword Label
Use search intent to choose the right page, evidence and next step—not just a label in a keyword spreadsheet.