A Content Maintenance System That Does Not Depend on Memory
Create a lightweight content register with ownership, review triggers and clear decisions to keep useful articles accurate over time.
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The Journal
Field notes on search, content and running a useful website.
Before Optimizing for AI Answers, Check Whether Your Page Can Be Verified
Assess whether a page supports accurate AI summaries by checking explicit claims, evidence, conditions and readable source material.
A Website Measurement Plan Small Enough to Use
Define a small set of website outcomes, reliable events and review questions before adding more metrics to a dashboard.
When Search Clicks Fall, Separate Exposure from Choice
Diagnose a fall in search clicks by separating impressions, click-through rate and query mix before choosing what to change.
Canonical, Redirect or Noindex? Start with the URL’s Job
Choose a canonical, redirect or noindex by defining what each URL should do for visitors and search engines, with concrete examples.
Internal Links Should Explain the Reader’s Next Step
Plan internal links around reader decisions, then check anchors, destinations and orphan pages without imposing a fixed link quota.
A Content Brief That Gives the Writer Room to Think
Build a content brief around a reader’s task, evidence and editorial boundaries, with a worked example and a practical review process.
Search Intent Is a Page Decision, Not a Keyword Label
Use search intent to choose the right page, evidence and next step—not just a label in a keyword spreadsheet.